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UNILEVER USES MOBILE REWARDS TO INCENTIVISE LEARNING

OMO Fast Kids is a mobile game developed by Unilever and Liquorice that allows young children to practice mathematics, and be rewarded for progress and activity with mobile rewards like shopping vouchers and ice creams.

Liquorice partnered with wiGroup to provide an effective mobile solution for reward distribution. Rewards are issued real time within the game, and send straight to registered mobile number. They can then be redeemed at the relevant store. Rewards included Hungry Lion meal vouchers, free Paddle Pop coupons and Checkers Shopping Vouchers.

Feedback from the children using the game was that the rewards were a key reason they played.


Unilever was able to...

Immediately distribute rewards to mobile phones.

Understand the redemption patterns for each reward to help tailor future rewards campaigns / innitiatives.

"Relevant rewards are a huge drawcard to the site. We have some kids who will do up to 800 maths sums just to earn enough points to buy a Shoprite voucher.”
Karen Trennery - Account Director, Liquorice

WIGROUP TECH THAT ENABLES THIS SOLUTION:

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