Burger King's New Loyalty App Sets Them on the Path to Success

Last week Burger King launched their full-service loyalty and rewards application. Using wiGroup tech, the app now lets their customers earn loyalty crowns, see and redeem offers as well as pay all using their mobile phone. With lighting speed functionality that allowed first-time users to purchase and collect a free burger in under a minute, the app saw 10 496 downloads and 2 277 sign up rewards redeemed in the first week. We caught up with Burger King SA's COO Juan Klopper to chat about their hopes for the app and his thoughts around mobile loyalty.

Download the app for IOS or Android.

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